Herstat is a dynamic multi-product company dedicated to providing relief of symptoms for cold sore sufferers. Harnessing the power of their hero ingredient, propolis, Herstat offers a range of products for use during and between cold sore outbreaks. With a focus on sustainability, Herstat partners with Canadian beekeepers to source crude propolis, which is then refined into their purified propolis extract.

As a designer, I was challenged with the exciting task of rebranding a cold sore treatment to evoke a cosmetic product’s elegance rather than a medical solution. I envisioned a sophisticated and refreshing brand highlighting the product’s anti-microbial, soothing, and healing properties to achieve this. I chose a clean two-colour palette and a matte laminated paper stock to create a soft, tactile experience.

Throughout my collaboration with Herstat, I have contributed to website and brand redesigns, crafted compelling sales pages, and developed eye-catching online advertising and marketing visuals. In addition, I have managed international printer sourcing for all printed packaging designs, created realistic 3D product mockups, designed custom iconography, and produced various materials for print, including infographics, presentations, investor decks, and engaging social media images and videos.