Dr. Sosnowski’s is a company that harnesses the power of bee propolis to craft premium natural health products. The brand pays homage to the pioneering work of medical researcher Dr. Zenon Sosnowski, who devoted years to perfecting the formula for purified propolis extract. Propolis is a natural substance made by bees which boasts many benefits due to its antiseptic, anti-inflammatory and anti-microbial properties.

I embarked on a journey to build the brand and its digital and packaging design assets from scratch. The cornerstone of this project was the compelling concept of ‘science and nature working together.’ This idea celebrates the harmonious fusion of the bees’ naturally produced propolis and the cutting-edge scientific processes that yield the purified propolis extract.

My goal was to design a visual identity that exuded the vibrancy of a worker bee in nature while maintaining a sophisticated medical aesthetic. To further accentuate the synergy between the natural and scientific elements, I crafted a logo that merges the imagery of a bee and a test tube. This creative blend not only honours the source of the unique ingredient but also encapsulates the essence of the products offered by Dr. Sosnowski’s.